Support By Stage
The focus of growth efforts is tailored to the stage of the business. With more maturity, the actions shift from defining the initial ambitions and finding first customers to expansion and an evolution of innovations.
Entry
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Define and validate the brand proposition, find first customers
​Actions:
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Aspirations / Horizon Definition
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Product Proposition and Market Fit
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Revenue Generation
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Strategic Partnerships And Clients
Expansion
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Scale product, expand portfolio, build marketing growth engine
​Actions:
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Portfolio Sizing And Prioritization
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Product Roadmap Development and Testing
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Growth Marketing
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Innovation Management Capabilities
Reinvention
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Find new platforms for growth, evolve innovation approach
Actions:
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Portfolio Prioritization
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Design Research
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Iterative Prototyping
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"Looking Out" Innovation Sprint
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Venture Mindset In Pipeline Management