Growth Through Assortment Evolution
At Horizon X, we leverage our experience with Fortune 500 CPG and retail companies to help you unlock growth through product innovation. Working hands-on with your team, we blend creative talent and technology to identify high-potential opportunities, generate breakthrough concepts, and refine them through real consumer feedback. From ideation to in-market launch, we guide the process end-to-end—ensuring the best ideas turn into real, revenue-driving products for your brand.
Product Scan
We begin by identifying underperforming products and optimizing your portfolio to create space for innovation. This phase delivers quick wins for your business by improving efficiency and profitability. Key insights that drive smarter decisions include:
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Low-performing SKUs – Items lagging in sales and customer loyalty
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Pricing Optimization – Identifying under- and over-priced products at the location level
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Profitability Drivers – Understanding margin-accretive vs. dilutive products, factoring in labor and waste
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Category Growth Opportunities – Identified areas that have potential to drive growth
Portfolio Evolution
At this stage, we develop and refine innovative product concepts that align with your strategy and brand. Working side-by-side with your team, we combine creative talent and technology to explore new spaces—bringing to life products that customers crave.
From this work, you can expect:
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Culinary Concepts And Prototypes – Generating and testing bold new product ideas
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Growth Platforms – Combining ideas and sizing high-potential product platforms
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Margin-Enhancing Recipes – Creating products designed for profitability and new consumption occasions
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Innovation Roadmap – Prioritizing concepts and outlining a path forward towards launch
Top Concept Launch
Great products are shaped by customer insights. We refine and iterate concepts using fast, efficient testing to ensure only the most compelling ideas make it to market. By integrating real-world feedback early, we maximize success at launch.
What we deliver:
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Data-Backed Top Concepts – Identified through quantitative menu preference testing
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Rapid In-Market Incubation – Testing products in real settings with structured feedback loops
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Validated, Scalable Offerings – Optimized products ready for a company-wide rollout