As a principal and founder of Horizon X, Lev is a strategic advisor to established and emerging businesses in consumer products and retail. He helps companies build optimal product portfolios, identify growth opportunities, prototype new ideas and validate product-market fit.

Lev brings experience driving transformation of a $5B food business at Starbucks and creating innovative cold beverage platforms. Previously he delivered data-driven market insights, identified new product opportunities, and created growth strategies for Fortune 500 clients.

Early in his career, Lev co-founded and managed Marshal Design, a marketing communications agency, serving consumer product start-ups and established players in the Baltics.

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Lev's superpowers are creating structure out of chaos, pushing for transformative solutions and bringing people together.